MK 443 - Sector Application: Entertainment Marketing

Credits: 4 credits

Contemporary entertainment industries present special circumstances and opportunities for marketers because they are organized around “properties” that provide differential returns-on-investment for various “media expressions” across orchestrated channels over extended periods of time. This course covers recent developments in major arenas such as movies, cable, games, theater, and sports, taking up issues that cut across all of them, including intellectual property, licensing, personal branding, and the life cycle of blockbusters.

Prerequisite(s)/Course Restrictions: Prerequisites for all 400-level courses include Senior standing and completion of one course from Methods and Insights (MK 332-335), one course from Managing Marketing Communication (MK 342-347), and one course from Campaign Practices (MK 351-359).