CC 308 - Online Content and Strategy

Credits: 4
Covers essential skills for successful strategic communication of online content development and management. Students gain knowledge of how all online communication formats-websites, mobile devices, and social media platforms-must have engaging content to inform and persuade audiences. They develop professional expertise in designing online messages that are heavily influenced by the algorithmic logic of search engines, social media platforms, and geo targeting technologies, as well as acquire skills in targeted audience analysis based on individual users’ online activity. They learn to integrate compelling persuasive content for public relations, advocacy, and promotional campaigns with online targeting techniques.

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