2023-2024 Undergraduate Catalog 
    
    Jul 14, 2024  
2023-2024 Undergraduate Catalog
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CC 347 - Tactical Writing for the Public Relations Professional

Credits: 4
Focuses on preparation, execution, and production of written messages for public relations media. Course covers the planning, drafting, and writing of public relations materials and is based on a blend of public relations theory and strategic thinking applied to real demands and needs. Writing, editing, and critical evaluation are emphasized as tools; students learn about the use of positioning media materials, writing techniques, critical writing analysis, and the production of a media client kit.

Prerequisite(s)/Corequisite(s): CC 250 
Liberal Arts Perspective(s):
Foundations Requirement(s):



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