2023-2024 Undergraduate Catalog 
    
    Dec 21, 2024  
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MK 120 - Communication, Media, and Society

Credits: 4
Introduces communication theory and the fundamental relationships that exist between communication systems and society. Emphasis is placed on the social, political, and economic context in which marketing communication emerged and evolved, and the role it plays in maintaining, expanding, and articulating our way of life. Majors are required to complete this in the first year.

Liberal Arts Perspective(s):
Foundations Requirement(s):



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