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May 20, 2024
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MK 121 - Marketing and Marketing CommunicationCredits: 4
Explores the key types and core functions of contemporary organizations and the multiple roles marketing plays among them. Marketing’s 4Ps and the “marketing mix” are examined in depth so as to understand the context in which marketing communication is practiced. Cases are introduced to acquaint students with the notion and essential elements of “strategy.”
Liberal Arts Perspective(s):
Foundations Requirement(s):
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