MK 230 - Marketing, Sales, and Promotion for Radio

Credits: 4
Explores the concepts, strategies, and goals of marketing, sales, and promotion for radio, including the planning, coordination, and implementation of successful promotional campaigns. Students also become familiar with audience ratings and market research, identification of target markets, and the integration of promotional elements to promote radio stations and other audio media.

Liberal Arts Perspective(s):
Foundations Requirement(s):