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Dec 21, 2024
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MK 344 - Marketing and Sales, Distribution and Service RelationshipsCredits: 4
Analyzes and addresses how to advance the critical customer-facing relationships within an organization between marketing and the sales force, distribution networks, and customer service. Discusses the different types of arrangements that prevail among these functions in b-b and b-c organizations, and in large and small organizations. Special attention is devoted to customer service policies and to the provision of teleservices.
Prerequisite(s)/Corequisite(s): MK 220 , MK 221 , and MK 222 .
Liberal Arts Perspective(s):
Foundations Requirement(s):
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