MK 353 - Visual Literacy

Credits: 4
Explores the importance and meaning of visuals in business and marketing communications, from the choice of typeface and layout to the use of images, color, symbols, style, and art direction. The application of these and related elements in logos, print, broadcast, and digital media campaigns are considered. Also discusses the mechanisms companies use to maintain consistent visual identities in their persuasive messaging, and the resources available when they consider changing their visual portrayals.

Prerequisite(s)/Corequisite(s): MK 220, MK 221, and MK 222.
Liberal Arts Perspective(s):
Foundations Requirement(s):