2023-2024 Undergraduate Catalog 
    
    Apr 21, 2024  
2023-2024 Undergraduate Catalog
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MK 443 - Sector Application: Entertainment Marketing

Credits: 4
Contemporary entertainment industries present special circumstances and opportunities for marketers because they are organized around “properties” that provide differential returns-on-investment for various “media expressions” across orchestrated channels over extended periods of time. This course covers recent developments in major arenas such as movies, cable, games, theater, and sports, taking up issues that cut across all of them, including intellectual property, licensing, personal branding, and the life cycle of blockbusters.

Prerequisite(s)/Corequisite(s): One course from Methods and Insights (MK 332, MK 333 , MK 334 , MK 336), one course from Managing Marketing Communication (MK 342, MK 343 , MK 344 ), and one course from Campaign Practices (MK 351, MK 352 , MK 353 , MK 354 , MK 355 , MK 357 , MK 358)..
Course Restrictions: Senior standing
Liberal Arts Perspective(s):
Foundations Requirement(s):



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