MK 452 - Emerging Concepts and Options in Digital MarComm Campaigns

Credits: 4
Marketing increasingly relies on new technologies and concepts to generate excitement and competitive advantage for products and services. This course focuses on the strategic uses and development of concepts and prototypes for branded applications, experiences, and toolsets that can be delivered via new platforms, from smartphones to iPads, 3D to geo-locator devices. Students learn about human interface and navigation design, information architecture, and the roles of prototype development and project management.

Prerequisite(s)/Corequisite(s): One course from Methods and Insights (MK 332 , MK 333 , MK 334 , MK 336 ), one course from Managing Marketing Communication (MK 342, MK 343 , MK 344 ), and one course from Campaign Practices (MK 351, MK 352 , MK 353 , MK 354 , MK 355 , MK 357 , MK 358).
Course Restrictions: Senior standing
Liberal Arts Perspective(s):
Foundations Requirement(s):