4+1 Combined BS/MA in Strategic Marketing Communication

Students with a minimum overall GPA of 3.3 may apply for the 4+1 program at the beginning of the first semester of their junior year. Applications will be evaluated by the MA graduate program director and faculty of the department. Students would be notified of acceptance by the beginning of the second semester of their junior year.

Required Courses

The 4+1 BS/MA would require undergraduate students to complete four graduate-level courses during the senior year:

MK 601: Planning Seminar: Markets and Communication
MK 610: Marketing/Brand Management
MK 636: Creative Thinking and Problem Solving
MK 699: Behavioral Economics (cross-listed with EC 412 , either counts toward the MA degree)