2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
4+1 Combined Strategic Marketing Communication, B.S./M.A.
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Students with a minimum overall GPA of 3.3 may apply for the 4+1 program at the beginning of the first semester of their junior year. Applications will be evaluated by the MA graduate program director and faculty of the department. Students would be notified of acceptance by the beginning of the second semester of their junior year.
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Required Courses
The 4+1 BS/MA would require undergraduate students to complete four graduate-level courses during their senior year:
- MK 601: Planning Seminar: Markets and Communication
- MK 610: Marketing/Brand Management
- MK 636: Creative Thinking and Problem Solving
- MK 699: Behavioral Economics (cross-listed with EC 412, either counts toward the MA degree)
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