2023-2024 Graduate Catalog 
    
    Jun 02, 2024  
2023-2024 Graduate Catalog

Courses


 

Applied Learning

  
  • APL 600 - Career Launch

    Credits: 1 credit
    Summer
    This course equips graduating international students with the skills, tools, and knowledge to support their long-term professional development and career goals after graduation. Through interactive class discussions and engaging assignments, the course serves as a bridge to resources, information, and Emerson community members who are invested in the life-long success of Emerson’s rising alumni. Students learn how to articulate and market their professional skills, grow their professional community (i.e. network), and strategically plan their pursuit of career opportunities. In the context of the competency topics and 1-on-1 appointments, students will gain tools to refine and polish their master and targeted resumes, learn critical cover letter techniques, prepare for interviews, learn to network, and more. Students solidify a foundation for lifelong professional development skills and perspectives as presented by the National Association of Colleges and Employers (NACE).

    Course Restrictions International students only.

Business of Creative Enterprises

  
  • BC 601 - Immersion 1

    Credits: 2
    The first Immersion provides an intensive, cross-disciplinary introduction to the graduate program. Lead instructors guide the cohort on a tour of themes, lessons, and takeaways from each course in the program. The Immersion lays out the framework of the degree. That is, to examine the ethical and cultural framework of transformative business models, as well as leadership and operational practices that focus on empathy, equity; accessibility; and comprehensive sustainability, financial and fundamental legal literacy. The Immersion is a three-day intensive thread of workshops, discussions, lectures and activities organized via interactive modules. The course is designed to give each student a comprehensive overview of the program and a preview of their individual journey. As the program is online and primarily asynchronous, the Immersion also strives to build community and form bonds between students, faculty and staff.

  
  • BC 602 - The Advocate, Architect and Ambassador: Leadership for a Successful Organization

    Credits: 4
    Re-examines the roles and responsibilities of leadership in business in the midst of historic shifts in creative enterprise work. What does that leadership mean? Whom do leaders serve? What must leaders accomplish? What does it mean to lead from behind? What is servant leadership? What is the difference between transformational and transactional leadership? The Advocate: leadership role qualities and responsibilities from the bottom up. The Architect: a vision to build a sustainable value proposition built on values. The Ambassador: the face of the business and manifestation of its values. This course guides students through the study of change in leadership qualities, drivers for change and includes student role-playing in scenarios of applied leadership with motivation and compassion.

  
  • BC 603 - Storytelling with Vision, Mission, and Value

    Credits: 4
    Students learn to use story to increase the impact of their communication and ability to engage, influence, persuade, and inspire others. This course explores the art and science of a compelling story and how stories convey a vision and motivate actions, create meaning and build culture, inspire buy-in, trust and belief, construct brand identity, attract investors and customers, and contribute to advancing one’s career. Through case studies and structured learning activities, students develop the capacity to communicate appropriately in varied situational and cultural contexts.

  
  • BC 604 - Legal Foundations of Creative Industries: Intellectual Property, Contracts and Employment Law

    Credits: 2
    Covers the legal foundations of the creative economy including intellectual property, employment law, contracts, negotiation and dispute resolution, talent management and regulations which are necessary to any management or leadership role. Students study and debate the business legalities that are central to the creative enterprise discourse.

  
  • BC 605 - Foundations of Finance

    Credits: 2
    Aims to develop students’ ability to comprehend, discuss, and act upon financial matters that affect an organization and its interests. The course assumes that students have a basic familiarity with business concepts. It provides a refined survey of topics dealing with: financial statements as a language of business; financial tools and metrics for decision making; evaluating resource-based investments (e.g., time, labor, and money); and understanding financial implications of business models in creative enterprise and industries. As students progress through this course, they become more literate in terminology and points-of-view as they relate to comprehending market signals, generating or attracting funds, and explaining a project’s financial prospects and problems.

  
  • BC 606 - Leading Creative Collaboration with Equity and Empathy

    Credits: 4
    Diversity, Equity, and Inclusion (DEI) are concepts that must be made real. The local and global workforce has and is becoming more diverse in every way: race, gender, sexual orientation, age, spirituality, and cultures. This course explores, through theory and practice, how businesses and organizations can manifest equity in ideation and execution.

  
  • BC 607 - Failure 1, 2, 3: How to Rebuild the Idea

    Credits: 4
    Given that a creative enterprise may have failed, although the genesis or premise may have prevailing value, how do you rebuild it? Understanding the shifts in technology, innovation, target market demand, customer personae, buying behaviors and monetization are key underpinnings for success in creative businesses. In this course, students use innovative business design thinking methods to develop a resiliency to rise up from failure and learn how to decide if it is time to start something new? Students deploy innovative participatory design methods to do the ‘rebuild’ of a creative business.

  
  • BC 608 - Climate Change and the Arts

    Credits: 4
    Climate change is what is known as a “wicked problem”: It is complex, difficult to solve (in part because of our social structures that caused it in the first place), and has many solutions that all must be implemented. We know and understand the causes of climate change, but how do we solve it? And more importantly, how can YOU and your work be a part of the solution?

    Often, corporations and even entire industries make it look like they care more or are doing more about climate change than they are, for marketing purposes or even due to good intentions.

  
  • BC 609 - The Responsibility Ladder: People, Power, and Policy

    Credits: 4
    Explores the dynamics of the wave of social, cultural, and environmental responsibility movements that are increasingly influencing the corporate and consumer landscape. Students are guided toward the development of a holistic approach to business design in consideration of these shifting dynamics. Students analyze a range of ethical issues that impact the health and well-being of businesses and their various stakeholders; such as environmental sustainability; social responsibility; and diverse, equitable, and inclusive workplaces.

  
  • BC 610 - Immersion 2

    Credits: 2
    The second Immersion is the culmination of the graduate program. Students are tasked with applying concepts and skills learned from their previous coursework. Critical thinking, collaboration, financial and legal acuity, leadership, and empathy, as well as storytelling and marketing are applied as students end their graduate journey in this two-credit, three-day intensive course.


Communication Studies

  
  • CC 628 - Entrepreneurship and Creative Problem Solving

    Credits: 4
    Entrepreneurship is the process of creating value by bringing together a unique package of resources to exploit an opportunity. Students learn about the concepts and characteristics of entrepreneurship. Students will investigate the key dimensions of entrepreneurial attitudes and behaviors that include: innovativeness, risk-taking, and proactiveness. Case studies are utilized to help students employ concepts from the course and develop their own creative and critical thinking, as well as problem solving skills. 

  
  • CC 655 - Project Management and Communication

    Credits: 4
    Develops skills in understanding, applying, and assessing the process known as project management in a variety of environments. This is accomplished by introducing and applying the following: systems theory and its philosophical underpinnings; project management theories, methods, vocabularies, and skills; organizational communication theories; team building theory, application, and trends; and global workplace implications and trends.


Communication Sciences and Disorders

Clinical Methods courses must be taken in sequence: CD 600  (if needed), CD 601 , CD 602 , CD 603 , and CD 604 .

  
  • CD 600 - Intro to Clinical Methods

    Credits: 1 credit, non-tuition
    Required for graduate students from undergraduate fields other than communication disorders and provides an introduction to clinical practice. Through class discussion, required observation of clinical work, and community screenings, students begin to understand the dynamic interactions between clients and clinicians.

  
  • CD 601 - Clinical Methods I

    Credits: 1 credit
    Following the completion of observation hours, students learn beginning assessment procedures, treatment strategies, and clinical writing skills. The course covers policies and procedures pertinent to general clinical performance with a focus on infant, toddler, and preschool assessment and treatment experiences. This course must be passed prior to enrolling in CD 602 .

  
  • CD 602 - Clinical Methods II

    Credits: 1 credit
    Students learn assessment, intervention, and documentation for communication disorders often seen in the school-aged population (grades kindergarten through high school). Pertinent public policies related to work within a school setting are integrated into course material. This course must be passed prior to enrolling in CD 603 .

  
  • CD 603 - Clinical Methods III

    Credits: 1 credit
    Students learn about assessment, intervention, and documentation with various communication disorders associated with adults and aging. Additional topics include health care reimbursement, public policy, health literacy, and the role of other team members in adult settings.

  
  • CD 604 - Clinical Methods IV

    Credits: 1 credit
    Focuses on the transition from graduate school to professional practice. Topics include prevention of communication disorders across the lifespan, résumé writing, interviewing skills, supervision, career settings, and professional issues. For Speech@Emerson students, the first portion of CD 604 helps students prepare to take Comprehensive Exams.

  
  • CD 605 - Clinical Practicum (on-campus students only)

    Credits: 1 credit
    As students progress through the program, they are assigned to a variety of clinical opportunities both on and off campus. Students enroll in CD 605 for a minimum of five semesters.

  
  • CD 609 - Research Methods and Measurements

    Credits: 3 credits
    Teaches students how to use various pieces of research (potentially complex or even contradictory) to guide evidence-based clinical practice. Students learn how to formulate relevant clinical research questions, what prior research is appropriate to answer those questions, and how to find and interpret the relevant literature. Finally, students become proficient in identifying applications and limitations of that literature for clinical decision-making. An emphasis is placed on critical thinking, synthesis of information, and clear written and oral expression.

  
  • CD 611 - (Speech@Emerson students only): Clinical Practicum: Virtual Placement

    Credits: 1 credit
    Topics covered include effective chart reviewing, assessment planning and result interpretation, client goal and objective setting, development and implementation of a treatment plan, providing cueing and feedback, data collecting and reporting, interacting with clients’ families, and development of self-reflection skills. Accompanying clinical writing skills for documentation, including treatment plans, SOAP notes, and summary reports, will also be target skills.

  
  • CD 612 - (Speech@Emerson students only): Clinical Practicum

    Credits: 1 credit
    As students progress through the program, they will complete in-person (varying between 3-5 days per week depending upon site expectations) clinical placements at partner sites approved by Emerson College faculty nearby their communities.

  
  • CD 613 - (Speech@Emerson students only): Clinical Practicum

    Credits: 1 credit
    As students progress through the program, they will complete in-person (varying between 3-5 days per week depending upon site expectations) clinical placements at partner sites approved by Emerson College faculty nearby their communities.

  
  • CD 614 - (Speech@Emerson students only): Clinical Practicum

    Credits: 1 credit
    As students progress through the program, they will complete in-person (varying between 3-5 days per week depending upon site expectations) clinical placements at partner sites approved by Emerson College faculty nearby their communities.

  
  • CD 615 - (Speech@Emerson students only): Clinical Practicum

    Credits: 1 credit
    As students progress through the program, they will complete in-person (varying between 3-5 days per week depending upon site expectations) clinical placements at partner sites approved by Emerson College faculty nearby their communities.

  
  • CD 620 - Culturally-Responsive Frameworks in CSD

    Credits: 1
    Students gain an understanding of key concepts related to culture and its dimensions. Students critique traditional frameworks in Communication Sciences and Disorders to understand the need for a culturally responsive framework. Students explore new frameworks which promote an anti-oppressive inclusive stance in order to guide effective and sustainable practices in the field.

  
  • CD 623 - Fluency Disorders

    Credits: 3 credits
    Explores the nature of stuttering from theoretical and empirical perspectives. Cluttering and neurogenic and psychogenic stuttering are also examined. Procedures for evaluating and treating/managing stuttering among children and adults are emphasized.

  
  • CD 625 - Structures and Functions for Speech, Hearing, and Swallowing

    Credits: 3 credits
    Students study the critical structures and functions of the biological systems that underlie speech, hearing, and swallowing with an emphasis on the processes of respiration, phonation, resonance, and articulation as well as neural bases for these processes. Clinical disorders are used to elucidate dysfunction of these normal processes as substrates for human communication. (Foundational Course)

  
  • CD 626 - Language Development

    Credits: 3 credits
    Explores the theoretical and practical aspects of the language learning process and its relation to other aspects of cognitive and social development. The course covers the development of language skills throughout the lifespan, from birth to adulthood. (Foundational Course)

  
  • CD 627 - Survey of Communication Disorders Across the Lifespan

    Credits: 3 credits
    Designed to introduce students to communication disorders encountered by speech language pathologists across a variety of work settings in which they are employed. Students learn about the etiologies, symptoms, and treatment of speech and language disorders seen in children and adults. The course introduces students to clinical services performed by these professionals. (Foundational Course)

  
  • CD 628 - Clinical Observations and Foundations

    Credits: 3 credits
    Helps students gain the requisite number of observation hours needed to begin clinical practice during graduate school. Through observation of clinical work, class discussion, and introduction to speech/language and oral mechanism screening, students begin to understand the dynamic interactions between clients and their clinicians. (Foundational Course)

  
  • CD 629 - Speech Sounds: Phonetics and Acoustics

    Credits: 3 credits
    Covers fundamental concepts in articulatory and acoustic phonetics/speech acoustics. Articulatory phonetics content includes (broad) phonetic transcription and articulatory criteria to describe and classify vowels and consonants. Acoustic phonetics includes core concepts pertaining to the physics of sound, acoustic features of phonation and resonance, and inferences of acoustic properties of voicing and resonance from spectrograms of speech sounds. (Foundational Course)

  
  • CD 630 - Foundations of Audiology

    Credits: 3 credits
    Provides students with an introduction to the field of audiology and how the hearing system functions. It includes a review of basic anatomy and physiology of the ear, with an overview of the physics of sound. Course discussions and activities cover hearing assessments (including pure tone and speech audiometry), audiogram interpretation, and identification of common disorders of the ear. In addition, students are introduced to current medical and clinical management of hearing loss. Overall, the course covers the foundations of what speech language pathologists should know in collaborating with an audiologist and working with individuals with hearing loss. (Foundational Course)

  
  • CD 635 - Speech Sound Disorders

    Credits: 3 credits
    Presents normative and theoretical perspectives on speech sound development as well as assessment and treatment of the disorders of articulation and phonology. General treatment strategies and specific treatment programs are emphasized. Research in evidence-based practice is highlighted.

  
  • CD 641 - Dysphagia

    Credits: 3 credits
    Presents a survey of swallowing and swallowing disorders that occur from infancy through adulthood and old age. Feeding and swallowing mechanisms and processes are addressed as well as an overview of assessment procedures and management options.

  
  • CD 642 - Autism: Social Communication Development and Disorder

    Credits: 3 credits
    Introduces students to the development of social communication skills in children, as well as the presentation, diagnosis, and treatment of autism spectrum disorder. Covers theories of social communication development, and the timing of related milestones in childhood and adolescence. The impact of social communication deficits on language, cognition, and peer relationships across the lifespan are discussed. Finally, the course reviews empirically supported treatments for autism and related disorders.

  
  • CD 645 - Language and Literacy Disabilities

    Credits: 3 credits
    Focuses on the relationship between spoken and written language and its role in language-based learning disabilities in school-age students. It addresses the characteristics of language, reading, and spelling impairments; the subtypes of these disorders; and the different intervention approaches used with them. Various models of language and reading development and their disorders are reviewed.

  
  • CD 650 - Motor Speech Disorders

    Credits: 3 credits
    Students learn the etiology, assessment, differential diagnosis, and principles of rehabilitation of speech production disorders in individuals with acquired neuropathologies. Information is presented in the context of speech production theory and (where appropriate) of the neurological disease of which the speech disorder is a symptom.

  
  • CD 652 - Craniofacial Anomalies

    Credits: 1 credit
    This seminar reviews failures in craniofacial growth and development and the subsequent associated speech and language disorders. Communication and speech issues related to cleft lip and palate, dental malocclusions, and neuromuscular dysfunctions of the head and face are included. The role of speech-language pathologists in diagnosis and treatment within interdisciplinary models of case management is emphasized.

  
  • CD 653 - Counseling in Speech Language Pathology

    Credits: 1 credit
    This seminar provides a survey of approaches to counseling in speech-language pathology. Students will learn culturally sensitive counseling practices and application of counseling theories to persons with communication and swallowing disorders and theirfamily members, caregivers, and others involved in their care. Exploration of strategies for assessing and working with the family system are also included.

  
  • CD 654 - Early Intervention

    Credits: 1 credit
    (On-campus only)
    This seminar provides information regarding early intervention context. Emphasis is placed on understanding this population, the service delivery system, its consumers, and their special needs. The speech-language pathologist’s role in providing direct assessment, treatment, and advocacy for children and their families is integrated into each topic area.

  
  • CD 657 - Immersion Activities: Clinical and Academic Explorations

    Credits: 0
    This course prepares you for your first community placement. It includes summative experiences for academic courses, application of clinical learning, and preparation for community placement. You will receive clinical instruction from immersion facilitators and engage in reflective practice. This is a required zero-credit course. Students are also required to be on-campus in-person at immersion over a span of three days.

  
  • CD 659 - Special Topic Seminars

    Credits: 1 credit - 3 credits
    (Intersession and Immersion)
    A range of current topics in the field will be selected and scheduled. Credits differ by semester.

  
  • CD 670 - Advanced Dysphagia

    Credits: 1 credit
    (On-campus only)
    Explores critical thinking skills in special populations with swallowing disorders through problem solving, evidence-based review, case study analyses, review, and presentation. Learners perform feeding and swallowing analyses, use evidence-based tools, develop and document a plan of care, and present their findings to colleagues in the class.

    Prerequisite(s)/Corequisite(s) CD 641 .
  
  • CD 671 - Practicing Speech-Language Pathology in Medical Settings

    Credits: 1 credit
    (On-campus only)
    There are multiple topics critical to SLP practice in medical settings that are not typically covered elsewhere in the graduate curriculum. Without classroom exposure to current health care issues and related-discipline information (GI, ENT, pulmonary, laboratory), new graduates can find themselves at a disadvantage. The purpose of this course is to introduce students to these issues in order to better prepare them for future clinical work in these environments. Recommended prior coursework is an Aphasia and/or Dysphagia course.

  
  • CD 672 - Progressive Neurodegenerative Disorders

    Credits: 1 credit
    (On-campus only)
    This seminar offers an overview of specialized intervention provided by speech-language pathologists for adults with progressive neurological disorders, a population increasingly receiving complex medical multidisciplinary rehabilitation services across the lifespan post-diagnosis. Topics include identifying, recognizing, and classifying various progressive neurodegenerative disorders, including disorders of the central nervous system (e.g., MS, PD, ALS, dementia), genetic/metabolic disorders (e.g., Huntington’s, MD), and neoplastic/neurotoxic disorders. Participants learn how speech-language pathologists participate within interdisciplinary medical teams and how SLPs intervene with clients in domains of communication, cognition, and swallowing.

  
  • CD 673 - Practical Approaches to Fluency Treatment

    Credits: 1 credit
    (On-campus only)
    This seminar provides an overview of integrated fluency therapy with an emphasis on experiential exercises to practice procedures involved in the evaluation and treatment of children and adults who stutter. The seminar involves lectures, class discussions, use of videotaped speech samples, experiential exercises to practice the skills involved in evaluation and treatment of stuttering, and a brief review of counseling strategies and resources for people who stutter, their families, and clinicians.

  
  • CD 675 - (Speech@Emerson students only): Person-Centered Care: Perspectives from Across the Lifespan

    Credits: 1 credit
    Integrates previous coursework and clinical experiences to facilitate students’ understanding of the philosophy and implementation of person-centered care across multiple settings and age ranges. Specifically, this course includes three modules focused onroutines-based intervention, patient-provider communication, and end-of-life decision-making. Students are also required to be on-campus in-person at immersion over a span of three days.

  
  • CD 677 - Voice Disorders

    Credits: 3 credits
    Addresses the characteristics, etiology, evaluation, and clinical management of voice disorders and associated pathological conditions in both children and adults. Neuroanatomy and neurophysiology of voice and speech production are reviewed.

  
  • CD 680 - Neurologic Foundations in CSD

    Credits: 3 credits
    Outlines the anatomy and functional neurophysiology of human communication and provides an overview of neurodevelopment and its processes and disorders. Although the organization of the human nervous system is presented, emphasis is placed on the relationship of this organization to the components of the various communicative, cognitive, linguistic, sensory, and motor processes that are central to human communication and to the treatment of its disorders.

  
  • CD 684 - Augmentative and Alternative Communication

    Credits: 3 credits
    Provides an overview of augmentative and alternative communication systems (AAC) and the process of selecting and implementing these systems for children and adults. The first section of the course concerns the basic processes of AACmessages, symbols, alternative access, assessment, and intervention planning. The second section describes issues related to people with developmental disabilities who require AAC services. The third section focuses on AAC for people with acquired communication disabilities.

  
  • CD 686 - Preschool Language Disorders

    Credits: 3 credits
    Focuses on the study of language disorders from infancy through the preschool years. Consideration is given to signs and symptoms, etiology, clinical course, and developmental-academic-social impact. Assessment and intervention are highlighted using principles of evidence-based practice. Discussion of language and culture and the diverse roles played by speech-language pathologists are integrated throughout the course.

  
  • CD 687 - Comprehensive Exams

    Credits: 0
  
  • CD 689 - Language and Communication in d/Deaf and Hard of Hearing Individuals

    Credits: 3
    This course provides students with a review of audiological information relevant to the scope of practice for speech-language pathologists (e.g., common assessments, interpretation of audiometric results, common diagnoses). Students will review relevant literature (e.g., related to communication modality options and diverse identities) and learn about assessment and intervention practices for the habilitation and rehabilitation (auditory, speech, language, literacy, and communication) of children and adults who are d/Deaf or hard of hearing.

  
  • CD 690 - Aphasia

    Credits: 3 credits
    Pathophysiology, epidemiology, and prevention of aphasia, its nature, assessment, diagnostic procedures, and approaches to intervention are presented. Issues surrounding recovery and prognosis, and treatment efficacy are also included. Information is presented with reference to the current literature in the field and to its clinical application.

  
  • CD 692 - Cognitive Communicative Disorders

    Credits: 3 credits
    Communication disorders consequent to dementing processes, closed head injury, and damage to the right cerebral hemisphere are covered. Pathology, assessment, differential diagnosis, and treatment are addressed with reference to the current literature.

  
  • CD 698 - Independent Study

    Credits: 1-3 credits
    Independent work in communication disorders includes, but is not limited to, readings and a critical review of the literature in a particular area and a small data-based study or project resulting in a diagnostic protocol, treatment program, or videotape. An independent study is carried out with the permission and supervision of one faculty member. This independent project can substitute for one to three of the seminars.

    Prerequisite(s)/Corequisite(s) permission of instructor.
  
  • CD 699 - Master’s Thesis

    Credits: 3 credits
    The master’s thesis involves an investigation of a problem in speech, language, voice, hearing, or swallowing. Students must present the thesis in a public forum and may also complete a defense meeting administered by the thesis committee. Students who complete the master’s thesis are exempt from taking the comprehensive exam. Performance for the thesis is recorded as Pass/Fail. This course is for on-campus students only.


Digital Marketing and Data Analytics

  
  • DD 600 - Digital Marketing and Campaigns

    Credits: 4 credits
    Equips students to engage in digital-centric thinking, planning, and implementation of a comprehensive marketing campaign. Students learn how different roles on a digital marketing team work in unison to develop online content and programs that result in exceptional user experiences. The goal of the course is to introduce digital best practices and to leverage these approaches in the development of a customer-centric digital marketing campaign that targets specific consumer segments through one or more digital interfaces.

  
  • DD 601 - Digital Storytelling and Branding

    Credits: 4 credits
    Storytelling in the digital environment differs from how it is approached and executed in traditional marketing. Research and data collection, story conceptualization, and reporting methods are studied within a primarily digital communication strategy. Students understand how to set message goals, evaluate various storytelling techniques, and produce stories relevant to different digital devices, audiences, and brand strategies.

  
  • DD 602 - Online Consumer Behavior

    Credits: 4 credits
    Consumers behave and make purchase decisions online in a process unique from traditional marketing. The emphasis of this course is to learn how to identify processes and trends in online consumer behavior and influence that behavior. Students understand how to bridge the connection between online and offline consumer behavior. Consumers’ goals and fears are examined to find psychological, emotional, logical, and sociological explanations of behavior. Additionally, consumers’ online search intentions and search engine optimization (SEO) are examined and applied.

  
  • DD 603 - Human-Centric Marketing &Social Responsibility

    Credits: 4 credits
    Explores how society’s relationships with and expectations of brands are shaped by sociocultural, technological, and other factors. Students leverage insights to develop and support holistic market strategies that are infused with diverse, human-centric, purpose-driven, and socially responsible innovation.

  
  • DD 604 - Social and Mobile Marketing

    Credits: 4
    The course examines how to successfully design, develop and execute effective integrated social media, mobile and app marketing programs. Students learn to identify which new media selections best fulfill a marketing strategy. Students develop proficiency and expertise in marketing through social and mobile devices with an emphasis on engaging specific target groups. Students will be prepared to be a social media and mobile marketing focused digital marketer.

  
  • DD 605 - Digital Public Relations

    Credits: 4
    This course approaches PR as a strategic support function to marketing communications in digital and social media environments. Accordingly, the course will prepare students to appreciate, manage, and measure audience-informed PR that increases a brand’s earned media, visibility, and reputation. Students will learn how to apply the measurement techniques for digital PR through analytics of online interactions, online engagement and the like. The course covers digital PR topics applicable to corporations, nonprofits, and the entertainment industry (celebrities).

  
  • DD 620 - Customer Segmentation and Descriptive Analytics

    Credits: 4 credits
    Presents a variety of customer segmentation techniques that provide the framework to design and deploy highly targeted, insight-driven marketing campaigns. Students use cutting-edge analytics software to develop segmentation solutions that support many facets of today’s marketing and sales operations. Students also learn how to perform and interpret the results of other commonly used descriptive analytic approaches, such as exploratory data analysis and market basket analysis.

  
  • DD 621 - Predictive Analytics

    Credits: 4 credits
    Introduces students to predictive analytics and the broad set of business applications these predictive tools support. Students use data mining platforms to build predictive models that address a variety of sales and marketing needs, such as identifying the best targets for campaigns, highlighting customers most at risk of churning, and optimizing the allocation of marketing spend across media and channels. Several different modeling techniques are covered in the course including linear regression, logistic regression, and decision tree analysis.

  
  • DD 622 - Web Analytics

    Credits: 4 credits
    Introduces students to a broad array of website analytic techniques. Students will use the Google Analytics platform to identify visitor profiles and segments, study website usage patterns and content viewing behaviors, and pinpoint channels that drive the greatest desktop and mobile visitor traffic to company’s websites. The insights obtained through web analytics have become an essential input in the development of digital marketing strategies that incorporate highly targeted paid (advertising), owned (web properties), and earned (social sharing) media components.

  
  • DD 623 - Social Media and VOC Analytics

    Credits: 4 credits
    Provides an in-depth understanding of how social media analytics and voice of the customer (VOC) analytics are used by today’s modern marketer. Students utilize a leading social media listening and analytics platform to develop a “hands-on” understanding of how social media data is captured, analyzed, and ultimately turned into actionable information. Students also learn how companies are transforming their outdated customer feedback data collection practices into enterprise-wide VOC programs that generate timely insights and help companies create better customer experiences and greater brand loyalty.


Film and Media Art

  
  • VM 600 - Producing Strategies for Modern Media

    Credits: 4 credits
    Covers all aspects of producing as it may apply to the production of a feature, student thesis, or short media project-business affairs (contracts, crew deal memos, actor contracts); crew management, casting, and other customary production issues are covered and adapted to fit low budgets and tight schedules. Issues regarding diversity within all aspects of production and casting are explored in order to better understand preexisting bias and how we may improve our projects by actively pursuing diversity. Students use the programming software of Movie Magic Budgeting and Scheduling in hands-on, in-class sessions to create budgets and schedules from sample scripts. In addition to examining best practices and techniques for production, students explore story development (written and in-class pitching), festivals, and marketing/distribution. Finally, students explore broader contextual producing topics connected to the diversification of viewing platforms and distribution formats through readings and in class exercises. The class work in part is done through group presentations that encourage students to examine their own abilities to lead and collaborate with professionalism. Required course for MFA in Film and Media Art.

  
  • VM 604 - Topics in Media Production

    Credits: 4 credits
    (Semester varies)
    Special offerings in the area of production.

  
  • VM 605 - Graduate Writing the Short Subject

    Credits: 4 credits
    (Fall)
    Introduces the three genres of short form-fiction, nonfiction, and experimental. Students learn the differences and components of each genre and acquire an understanding of the art, craft, and discipline of each process from a writer’s point of view. Emphasis is on developing the writer’s individual personal vision.

  
  • VM 606 - Writing for Interactive Media

    Credits: 4 credits
    (Spring)
    Explores the fundamentals of writing for the interactive screen. Examines narrative, non-text, web, and multi-user game contexts as the student works from the ideation phase through completed works made ready for production.

  
  • VM 607 - Fiction Film Directing

    Credits: 4 credits
    (Fall)
    Provides an overview of the role of the fiction film director from script development through post-production. Examines each phase of the director’s process with emphasis on the methodologies necessary to realize the dramatic possibilities of a cinematic story. Students create several short exercises and analyze the works of master directors.

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound Production, Advanced Standing, or waiver from the graduate program director.
  
  • VM 610 - Media Pedagogy

    Credits: 4 credits
    (Fall)
    Explores approaches to teaching and learning in college level media production courses. Reviews key components of academia and an academic careertypes of institutions, rank, tenure, teaching, service, scholarship, professional organizations, and compensation. Students analyze and design media production courses and investigate components of effective lecture, discussion, demonstration, and critique sessions as well as investigate ethical issues related to teaching. Each student leads a class session and produces a statement of his/her teaching philosophy.

  
  • VM 612 - Graduate Sound Design

    Credits: 4 credits
    Provides the graduate student with a theoretical basis in sound for image and the creative skills in audio production and postproduction required to produce the sound track for their MFA thesis project. The course also prepares the student for a career in the field of sound design. Audio Production topics includemicrophone techniques, studio and location sound recording processes, and sound effects creation. Audio Post-Production and Sound Design topics includedialog correction; noise reduction; E.Q and compressors/limiters; Automated Dialog Replacement (ADR/looping); Foley session recording; and editing and mixing for stereo, binaural, and surround-sound formats. Sound for image theory and practice are applied to narrative, experimental, and documentary film; AR/VR applications; computer cell animation; installations; podcasts; and sound art.

  
  • VM 613 - Foundations of Image and Sound Production

    Credits: 4 credits
    (Fall)
    Introduces the aesthetics and practice of image and sound production. Topics include visual composition, preproduction skills, lighting, basic directing, camera operation, lens theory, and editing. Students create projects using digital still photography and video. Not required for students entering with Advanced Standing; waivers are possible for students with extensive previous production experience with the permission of the graduate program director.

  
  • VM 618 - Interactive Media

    Credits: 4 credits
    (Semester varies)
    Provides an introduction to the theory and practice of interactive media production. Stresses the conceptual, aesthetic, and technical concerns of interactive digital media, emphasizing creativity and familiarity with the material. Areas include introductions to web-based interaction, user input, animation, design and development, as well as project management, interface design, and user experience. Students produce creative works based on instruction in the technical aspects of the material.

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound, Advanced Standing, or waiver from the graduate program director.
  
  • VM 621 - Graduate Documentary Production

    Credits: 4 credits
    (Spring)
    Introduces the practice of documentary video production. Emphasizes documentary strategies, research, budgeting, production, and postproduction. Students produce a documentary short.

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound Production, Advanced Standing, or waiver from the graduate program director.
  
  • VM 623 - Advanced Documentary Production

    Credits: 4 credits
    (Semester varies)
    Affords student documentarians the opportunity to examine in depth a broad array of “voices” or approaches to the documentary while developing their own voice through the production of a 20-25-minute project. In addition to the training on documentary production, students have the opportunity to develop substantive research and fundraising skills and deepen their understanding of the historical, social, and aesthetic framework within which documentary work is created.

    Prerequisite(s)/Corequisite(s) VM 621 : Graduate Documentary Production or permission of instructor.
  
  • VM 624 - Graduate Directing Actors for the Screen

    Credits: 4 credits
    (Spring)
    This workshop-style class focuses on the director-actor interaction. John Cassavetes said that acting is the essential discipline for moviemakers, and in this intensive course, students learn the language of acting and the techniques of directing actors in dramatic productions.

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound Production, Advanced Standing, or waiver from the graduate program director.
  
  • VM 625 - Computer Animation

    Credits: 4 credits
    (Semester varies)
    Introduces students to the fundamentals of three-dimensional modeling. Students learn to develop concepts, produce storyboards, model, texture objects, compose and light scenes, animate, and add dynamics. Finally, they learn to render their animations into movies and to composite movies, audio, titles, and credits in postproduction. In addition to these production skills, students develop their conceptual understanding as well as their critical and creative thinking about the practice of computer animation.

  
  • VM 627 - Advanced Fiction Directing

    Credits: 4
    This class is designed to provide the space for student directors to explore more advanced hands-on, cinematic tools of the director from script analysis, staging, blocking, thoughtful shot choices and framing demonstrated through filmed exercises and projects. Students will also explore and develop directorial ideas, personal voice and style aimed at supporting the thesis project. Students will work on in-class exercises and shoot several directing exercises outside of class culminating with a final short film or scene or use the thesis film idea for testing out ideas.

    Prerequisite(s)/Corequisite(s) VM 624 : Graduate Directing Actors for the Screen or permission of the instructor.
  
  • VM 628 - Experimental Media Production

    Credits: 4 credits
    (Semester varies)
    This is a project-based course for students who are interested in experimental analog and digital media. Along with project assignments open to a wide range of processes in various media, students examine ways that audiovisual media can be used to question mainstream genres, either through the invention of new forms or by subverting and hybridizing those forms. Students also look at how alternative venues and audiences shift the meaning and orientation of production. Technical topics include innovative uses of film, video, audio, and software, for example, direct animation or contact recording. Other topics includethe medium as metaphor, alternative representations of politicized subject matters, ordering systems other than the narrative, non-camera-based visual production, installation art and media as object, media’s use of performance and anti-performance, image appropriation, the macro and the miniature within the frame, the long take, repetition and feedback loops, and other generative strategies for media makers.

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound, Advanced Standing, or waiver from the graduate program director.
  
  • VM 629 - Motion Graphics

    Credits: 4 credits
    (Semester varies)
    This is an intermediate course in the practice and art of motion graphics and visual effects. The design process, artistic concepts, and technologies involved in the creation of motion graphics range from title sequences for film to compositing of real and virtual worlds and myriad digital time-based art forms. Students make a series of projects using post-production and compositing software.

  
  • VM 631 - Graduate Cinematography

    Credits: 4 credits
    (Fall, Spring)
    Introduces the art of cinematography on both an aesthetic and technical level. Students learn how to shoot on both film and digital formats. They also learn fundamental lighting skills using an array of professional lighting units. Emphasizes the learning of creative techniques for visualizing narrative scripts and exploring the emotional subtext of the cinematic image.

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound Production, Advanced Standing, or permission of the instructor.
  
  • VM 632 - Advanced Editing

    Credits: 4 credits
    (Semester varies)
    Provides a framework for advanced digital editing skills such as large-scale media management, off-beat and innovative cutting techniques, emerging individual editing styles, and cutting long-form projects.

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound Production, Advanced Standing, or waiver from the graduate program director.
  
  • VM 634 - Analog Film

    Credits: 4
    This course is a comprehensive introduction to 16mm film production: it is designed to give students an overview of the basic building blocks of analog motion-picture filmmaking, from the fundamental characteristics of emulsion, lenses, light, movement, sound and montage. Students are engrossed in the mechanics of film craft on all levels: technical, practical, and aesthetic. They consider the unique aesthetics that analog film captures and why film artists choose it as their medium of choice to translate their ideas and vision of the world. Students engage with an analog workflow, from capture to editing, including work with analog sound tracks, live sound tracks, and 16mm projection, as well as weighing the merits of 16mm finishing versus digital. Using B+W reversal film, found footage film and color film stock students complete three projects allow them to explore their own creative interests through this expressive medium.

    Prerequisite(s)/Corequisite(s) VM 613
  
  • VM 635 - Cinema and Social Change

    Credits: 4
    Throughout the past century and right up to the present, numerous filmmakers have sought to harness the power of the medium in the service of political and social change. This course aims to offer a wide-ranging examination of the ways that directors around the world have engaged in the pursuit of fostering social justice, with a particular emphasis on the formal and aesthetic strategies undertaken. Surveying both fiction and documentary, commercial and independent cinema, this course endeavors to investigate personal achievement against the backdrop of the historical, political, social, and economic circumstances that have influenced each director’s career and project.

  
  • VM 637 - Space, Place, Image, Sound

    Credits: 4 credits
    (Spring)
    Examines the development of image-and-sound-based installation art from the late 20th century through the contemporary period. Multimedia installation-expressed in site-specific public works, artist films, single and multichannel video, sculpture and performance, and new media and interactive forms-has become a vital art form in the 21st century. Students produce multimedia installed works of their own design and are introduced to the unique properties and parameters of the form. The culmination of the course is a collaborative multi-site presentation of the work created in class, staged as a 21st-century “Happening.”

    Prerequisite(s)/Corequisite(s) VM 613 : Foundations of Image and Sound Production, Advanced Standing, or waiver from the graduate program director.
  
  • VM 640 - MFA Production Workshop

    Credits: 4 credits
    (Fall, Spring)
    This is an intensive workshop for second- and third-year MFA students to concentrate on the main body of their artistic output. Students develop their thesis projects, present their own work and critique the work of others, as well as work on their current projects. Centered on the self-directed production schedule and the collaborative nature of critique in an MFA program, this course prepares students to become lifelong artists. Course to be repeated two times during matriculation, with a third semester optional.

    Prerequisite(s)/Corequisite(s) second-year standing in program and completion of one second-level production course, or Advanced Standing.
  
  • VM 641 - Language of Media Arts

    Credits: 4 credits
    (Semester varies)
    Investigates the historical development of the language of cinema and the media arts-how filmmakers and scholars speak and write about moving images. Major movements in the media arts-including national cinema styles, alternative media arts movements, and the development of theories of scholarly analysis-are explored to understand contributions to the language of media arts practice. A broad understanding of the radical historical changes brought on by modernity provides the context for the exploration of the development of filmmaking practices and media art. Students are expected to write original critical analyses, as well as present their findings to the class.

  
  • VM 642 - Conceptual Development

    Credits: 4 credits
    (Semester varies)
    Focused on the development of individual creative voice. Helps students identify-through a series of reflective, research-based, and generative creative exercises-their understanding of both the content they feel their work explores as well as pathways to determine a potential mode(s) of creative practice that best serves that content. The course is designed around three developmental phases(1) An introspective and reflective processes of drawing from their own life experiences and broader personal perspectives to develop potential content focus; (2) Engaging in a process of interdisciplinary research to develop a depth of knowledge of relevant scholarship, history, and theory, coupled with an exploration of pertinent artworks; (3) Sketching and iterating artworks that express these cultivated terrains of creative expression. The goal of the course is to help students gain greater awareness of their creative voice, content interests, and to develop research skills and iterative process-based artistic strategies to actualize their near-term work, their thesis projects, and their future creative endeavors. Required of students waived through VM 613 .

  
  • VM 643 - Experimental Media

    Credits: 4 credits
    (Semester varies)
    Examines the history and theory of experimental and avant-garde film, video, and other moving image practices and their connections to broader art and social movements. Through extensive reading and viewing, students investigate avant-garde and experimental cinema form, style, and content as well as filmmakers’ production methods and distribution networks both historically and in contemporary manifestations in film communities and the art world.

    Prerequisite(s)/Corequisite(s) VM 613 .
  
  • VM 644 - Writing the Feature Film

    Credits: 4 credits
    (Semester varies)
    Introduces students to the craft of screenwriting for narrative feature-length films. Through a combination of readings, screenings, and discussion, students investigate elements such as characterization, conflict, plotting, exposition, goals, motivation, stakes, subtext, tone, theme, and point of view while developing original concepts for feature-length films. Students move from the development of a pitch and synopsis to a detailed step outline and, finally, the first 25-30 pages of a feature-length screenplay.

  
  • VM 645 - Advanced Graduate Cinematography

    Credits: 4
    Builds on the technical skills and aesthetic ideas learned in VM631 Graduate Cinematography. This course fosters a new level of confidence in students as they extend their technical skill set using more advanced camera, lighting and grip equipment.  Students also further develop their pre-production visualization skills and knowledge of cinematographic history and apply these to more complex in-class and out-of-class productions. Prerequisite:

    Prerequisite(s)/Corequisite(s) VM 631
  
  • VM 650 - Portfolio Production

    Credits: 0
    Designed to facilitate opportunities for Film and Media Art students to be able to build a broader portfolio of work during their time in the program, Portfolio Production is for those students engaging in pre-thesis production projects, exercises, or equipment demos not pertaining to any active course assignment. A specifically-tailored “Portfolio” equipment pool has been created for use of all such requests. Standard Safety and Location Form protocols are still required.

  
  • VM 655 - Topics in Media Studies

    Credits: 4 credits
    (Semester varies)
    Special offerings in the area of media studies. Fulfills the Studies Elective requirement.

    Prerequisite(s)/Corequisite(s) VM 641 : Language of Media Arts, Advanced Standing, or waiver from the graduate program director.
  
  • VM 664 - Studies in Documentary History and Theory

    Credits: 4 credits
    (Semester varies)
    A historical investigation of the theories and practice of documentary representation in film, television, video, and new media.

    Prerequisite(s)/Corequisite(s) VM 641 : Language of Media Arts, Advanced Standing, or waiver from the graduate program director.
  
  • VM 690 - Internship

    Credits: 2-4 credits
    (Fall, Spring, Summer)
    Participation in a professional organization such as a broadcast station, advertising agency, production or syndication company, industrial video company, or others. Participation is supervised by both the professional site supervisor and a member of the faculty. In addition to the work at the internship site, graduate students are required to complete a research project individually designed by the internship coordinator. The graduate program director and the department internship coordinator must approve the internship before the student begins. A maximum of 4 credits can be applied toward the 64-credit graduation requirement. All students must participate in a mandatory internship orientation the semester before the internship. This is through the Career Development Center.

  
  • VM 697 - Directed Study

    Credits: 1-4 credits
    (Fall, Spring, Summer)
    Credits awarded for a student-designed course to be determined in consultation with faculty instructor, the department chair, and the graduate program director.

 

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