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Mar 19, 2026
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MK 334 - Online Behavior and Web AnalyticsCredits: 4 credits
Introduces the proliferating services and tools available to capture, measure, and assess online behavior, information-gathering, decision-making, shopping patterns, and social groupings. Among these, emphasis is placed on developing the skillful use of Google Analytics as it can be applied to optimize digital marketing communications efforts and initiatives.
Prerequisite(s)/Course Restrictions: MK 220 , MK 221 , MK 222 , and MT 207 or BC 310 .
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