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Mar 19, 2026
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MK 352 - Creative Concepts and StorytellingCredits: 4 credits
Focuses on “the message” in marketing communications, as both the distinctive idea conveyed in a campaign and the many forms in which it is expressed. Advertising copywriting for broadcast and print is practiced, as is writing for blogs and long-form digital formats. Developing and growing stories, and provoking user-generated content to engage consumers across media platforms, is considered as well.
Prerequisite(s)/Course Restrictions: MK 220 , MK 221 , and MK 222 or BC 310 .
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