MK 355 - Sales Promotion and Events Management

Credits: 4 credits

Addresses the uses, value, and mechanics of special offers and non-recurring events in commercial and nonprofit marketing communication. Covers trade promotions such as price and volume discounting, feature and co-op advertising, and in-store displays as well as such consumer tactics as coupons, memberships, giveaways, and value-added offers. Also looks at trade shows and placed-based gatherings. Considers both business-to-business and business-to-consumer applications.

Prerequisite(s)/Course Restrictions: MK 220, MK 221, and MK 222 or BC 310.