2023-2024 Graduate Catalog 
    
    Jun 01, 2024  
2023-2024 Graduate Catalog
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MK 621 - Creative Writing and Story Creation

Credits: 4 credits
(Semester varies)
Exposes students to understand the nature of storytelling from a personal, historical, and market perspective. Students learn how to develop and refine their writing in order to develop stories that resonate with others. Students analyze fiction, nonfiction, and consumer-generated stories to learn how character development and story arcs relate to market-focused communication such as blogs, advertisements, commercials, news releases, brochures, speeches, and public service announcements. Intensive writing exercises are employed to help students achieve their goals.

Prerequisite(s)/Corequisite(s) MK 601  and MK 636 , MK 664  or MK 665 .



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