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Jun 02, 2024
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MK 648 - Media Management StrategiesCredits: 4 credits
(Semester varies)
Offers an introduction to strategic decision making in advertising media planning. Provides an understanding of the challenges involved in making media decisions and executing media plans. Students are introduced to media planning tools and study the impact of changing media trends.
Prerequisite(s)/Corequisite(s) MK 601 and MK 636 , MK 664 or MK 665 .
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