MK 662 - Content Marketing Strategies

Credits: 4 credits
(Semester varies)

Markets think and act in the context of cultural values and contemporary events. Content marketing is the presentation of values of a provider that understands that acceptance or rejection is based, in large part, on the provider’s understanding and empathy for the market’s needs and hopes. Content marketing envelops and expands the concept of the value proposition and sets the stage for the creation of all the elements of the communication plan.

Prerequisite(s)/Corequisite(s) MK 601 and MK 636, MK 664 or MK 665.