MK 670 - Organizational Behavior

Credits: 4 credits
(Semester varies)

Success of marketing and communication plans and programs is directly dependent on the acceptance and support of the organization that would sponsor the efforts. This class is developed on the scientific principles of organizational psychology and the attempt at mastering the ability to work with non-aligned interests to promote the overall successes of all stakeholders within an organization. Concentration is on developing tools to understand the needs and motivations of all departments and functions so that benefits can be aligned with responsibilities.

Prerequisite(s)/Corequisite(s) MK 601 and MK 604, MK 610 or MK 661.