MK 342 - Breakthrough Thinking and Marketing Communications

Credits: 4
Familiarizes students with the nature of creativity as an inherent human activity and as an enlivening capacity to be nurtured and developed. The course will enable students to develop a critical understanding of concepts, theories, and trends in creative and strategic thinking as well as problem solving. Students will develop creative strategies, concepts and solutions for the challenges posed by the current marketing communication environment.

Prerequisite(s)/Corequisite(s): (MK 220, MK 221, and MK 222) or MP 210
Liberal Arts Perspective(s):
Foundations Requirement(s):