CC 474 - PR Campaigns/Capstone

Credits: 4
Students learn about the planning, execution, and evaluation of communications designed to influence attitudes of specialized publics. Students use theories, principles, strategies, and target communications to develop and execute a public relations campaign for an actual client. Students serve as “PR professionals” committed to the goal of honoring budgets and timelines while learning ethical and legal standards, and demonstrate a strong work ethic. Students use the eight PR steps in creating a campaign and perfect their skills in research, writing, strategy, measurements and evaluations, and reaching expectations for their client.

Prerequisite(s)/Corequisite(s): CC 250, CC 305, and CC 347
Course Restrictions: Junior standing
Liberal Arts Perspective(s):
Foundations Requirement(s):