MK 668 - Professional Applied Experience in Strategic Marketing Communication

Credits: 4 credits
(Semester varies)

Students develop an SMC campaign plan for a professional organization as the culminating experience in the SMC program. Students demonstrate their knowledge and work in teams to solve an organization’s marketing communication problem through the creation of a strategic marketing plan that incorporates all phases of strategic planning and campaign development from research through evaluation.

Prerequisite(s)/Corequisite(s) MK 601, MK 610, MK 636, MK 669, and three of the student’s chosen five electives must be completed before registering for MK 668: Professional Applied Experience.